Category 1
Rising track and field stars and local track and field heroes
These categories reflect retired athlete profiles, transition readiness, and visibility potential.
Former Athlete Representation
Former athletes are still marketable—even in retirement
Your legacy still has value. Let's turn accomplishments into opportunities.
About
Former athlete representation
Today, there are thousands of retired athletes scattered all over the world, and our industry has not done enough to empower them to remain front-line ambassadors for the love of sport, the importance of active play, and what it looks like to follow your dreams.
By merely making it to the professional ranks, you beat long odds and demonstrated rare qualities. You are still marketable and can continue generating revenue based on past accomplishments. WCAMG is tapping into this slightly untapped market to help former athletes build sustainable opportunity.
Focus
Turn legacy into leverage
We continue to forge relationships with private corporations to leverage former athletes through advertisements, endorsements, speaking, and intellectual property deals. It's a win-win partnership.
Outcomes we target
Sponsorships, brand ambassador roles, corporate appearances, licensing/trademarks, and visibility strategies built for life after sport.
Framework
Introducing the Former Athlete Framework
Welcome to the only sports agency focused on helping retired athletes continue to generate revenue. There are very few alternatives for former athletes to earn a strong living after retiring from active competition—our framework helps you develop a strategy to generate revenue long after sport.
Former Athlete brochure (PDF)
Share the brochure with your inquiry and we’ll send a copy with next steps.
We’re proud to share a handful of recent testimonials from our happy customers. If you’ve had experience with us and have feedback, please get in touch—we’d love to hear it.
Fit
Who could benefit
Our framework is designed for former athletes from any sport—so long as achievements are internationally recognized and can be defined as extraordinary abilities.
Category
Former athletes who were internationally recognized
Retired athletes with meaningful competitive achievements and a fan base that still carries influence.
Category
Former athletes with untold stories to tell
Athletes whose life and sport experiences can inspire audiences through speaking, writing, and content.
Category
Former athletes with extraordinary abilities
High-performing athletes whose backgrounds may qualify for elevated opportunities, including visibility and immigration support paths.
Deliverables
We continue to deliver value long after retirement
Here are a few examples of the support we provide for former athletes and sports talent.
Deliverable
Personal branding
Deliverable
High visibility enhancement
Deliverable
Endorsement opportunities
Deliverable
Brand ambassador
Deliverable
Speaking engagements
Deliverable
Corporate appearances
Deliverable
Meet and greets
Deliverable
Licensing and trademark opportunities
Support
How we support former athlete careers beyond active competition
Representation is more than contracts. It's planning, leverage, visibility, and a practical path for turning retirement achievements into meaningful opportunity.
Deliverable
Profile evaluation and opportunity mapping
Deliverable
Strategic introductions where appropriate
Deliverable
Shoe and apparel sponsorship negotiation
Deliverable
Event and appearance opportunity planning
Deliverable
Appearance fee negotiation
Deliverable
Assistance obtaining P-1 visas
Deliverable
Marketing ideas and concepts
Deliverable
Personal brand development
Deliverable
Post-career strategic planning
Former Athlete Profiles
Former athlete profiles we understand
These categories help explain the visibility and opportunity stages we evaluate.
Category 2
Track and field industry rock stars
These categories reflect retired athlete profiles, transition readiness, and visibility potential.
Category 3
Global track and field superstars
These categories reflect retired athlete profiles, transition readiness, and visibility potential.
Revenue
16 ways former athletes can create revenue beyond results
Not every path fits every person. The goal is to identify realistic opportunities that match a retired athlete's credibility, audience, and stage of life.
- Competition prize monies
- Appearance fees
- Shoe contracts
- Corporate sponsorships
- Brand ambassador
- Endorsements
- Salaries
- Speaking engagements
- Writing blogs
- Corporate meet and greets
- Writing a memoir
- Podcast show
- Modeling
- Licensing deals
- Naming rights
- Trademarks
Together, we can identify the opportunities that fit your story.
Portfolio
Former athletes who are ready to activate their legacy
Our retired athletes are positioned for visibility, brand partnerships, speaking, and influence in their home markets and international channels.
Featured former athlete
Gregory Haughton
🇯🇲 Jamaica
3-times Olympic and 8-times World Track and Field Championship medalist
We’ve begun the process of working with one of Jamaica’s most accomplished 400m runners, Gregory Haughton, to help him develop a stunning new brand to improve reputation and visibility as he markets himself to potential sponsors and business partners.
Highlights
- Olympic Games: 2000 Sydney (4x400m relay – Silver), 1996 Atlanta (4x400m relay – Bronze), 2000 Sydney (400m – Bronze)
- World Championships: 1995 Gothenburg (4x400m relay – Silver), 1997 Athens (4x400m relay – Silver), 1999 Seville (4x400m relay – Silver), 2001 Edmonton (4x400m relay – Silver), 1995 Gothenburg (400m – Bronze), 2001 Edmonton (400m – Bronze)
- World Indoor Championships: 2004 Budapest (4x400m relay – Gold), 1997 Paris (4x400m relay – Silver)
- Pan American Games: 1999 Winnipeg (400m – Gold), 1999 Winnipeg (4x400m relay – Gold)
- Commonwealth Games: 1998 Kuala Lumpur (4x400m relay – Gold)
Featured former athlete
Bertland Cameron
🇯🇲 Jamaica
1st World Track and Field 400m champion
A celebrated champion whose achievements remain valuable for brand partnerships, speaking engagements, and visibility initiatives.
Transition
Life after sport: why athletes need to prepare
Career transition happens to every athlete—no sporting career can go on forever. Many athletes struggle after retirement despite unique skills and experiences. We help answer how to prepare for that transition, how to use skills gained from sport, and what can be learned from athletes who have already made the shift.
By drawing on evidence-based research and expert insights, we aim to outline why you should prepare for transition while still competing—and share practical ideas from other athletes who have already made the shift.
Next Step
Ready to build revenue after retirement?
Let's map your goals and create a strategy around sponsorships, speaking, brand partnerships, and intellectual property.