YOU ARE YOUR OWN BRAND

THE POWER OF ATHLETES, COACHES, AND OTHER SPORTS FIGURES BUILDING HIGH
VISIBILITY EXPERTISE

How athletes, coaches and sports figures can grow their high visibility vision?

The search for high visibility is a worldwide phenomenon. It wasn't so long ago that visibility seeking was limited to high profile entertainers and sports stars. But today, as more sectors - such as business and the professions - have come to rely on visibility building, there has been an incremental leap in the number of visibility aspirants, including athletes.

IF YOU'RE AN ATHLETE, COACH OR SPORTS FIGURE, IT IS CRITICAL THAT YOU UNDERSTAND YOUR LEVEL OF VISIBILITY, SO HERE THEY ARE...

WHAT DOES THIS ALL MEAN?

WELL... IT MEANS THAT THE HIGHER THE LEVEL, THE MORE LIKELY SPONSORS WILL BE INTERESTED IN YOU, THUS, THE GREATER YOUR EARNING POTENTIAL.

LEVEL 1

Resident Expert

These athletes, coaches or sports figures are well respected within their sport and by their colleagues, but they have little visibility outside of those circles. Most Visible Athletes start their journey here.

LEVEL 2

Local Heroes

These athletes, coaches or sports figures are beginning to become known outside of their circles. They are more known within their local communities, often competing at a competitive level, but not quite known by decision-makers. They may even bring a little notoriety to the events they competes in.

LEVEL 3

Rising Star

These athletes, coaches or sports figures have developed a regional reputation. They are fairly well known among peers in their area, and they compete frequently in their sport. Rising Stars tend to bring in higher-quality competition enabling higher fees to be charged.

LEVEL 4

Industry Rockstar

These athletes, coaches or sports figures are well known across the nation and are highly regarded athletes, coaches and sports figures. They typically perform at a very high level and fans will pay premium fees to see them. As a result, they become significant assets to event organizers and sponsors.

LEVEL 5

Global Superstar

The world’s elite-athletes, coaches or sports figures, Global Superstars have broken out of their niches and become recognized more broadly in their sport. They command the highest fees, and fans and competition organizers around the world want to be associated with them.

Based on research data, here are some of the tools athletes, coaches and sports figures can use to achieve....

HIGH VISIBILITY?

Books

Blog

Speaking Engagement

Podcast

Earthworks Audio

THE POWER OF PERSONAL BRANDING OF ATHLETES, COACHES, AND OTHER SPORTS FIGURES

What Is a Personal Branding Strategy, and How
Can Athletes Benefit from Having One?

A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility... athletes can benefit from having a personal branding strategy because it describes where you stand today and help you to determine what level of visibility you want to achieve in the future.

HERE'S HOW IT WORKS...

OUR APPROACH TO THE BRANDING OF SPORTS FIGURES IS STRATEGIC, COMPREHENSIVE AND SYSTEMATIC, AND INCLUDE THE FOLLOWING KEY ELEMENTS:

DEVELOPMENT OF THE ATHLETE OR COACH'S VISION AND MISSION

DEVELOPMENT OF THE ATHLETE OR COACH'S INTERNAL CORE VALUES

IDENTIFICATION OF THE ATHLETE OR COACH'S TARGET AUDIENCE

DEVELOPMENT OF A CORE MESSAGE FRAMEWORK FOR THE ATHLETE OR COACH

DEVELOPMENT OF THE ATHLETE OR COACH'S PERSONAL TAGLINE

DEVELOPMENT OF THE ATHLETE OR COACH'S DIFFERENTIATION STRATEGY

DEVELOPMENT OF A CONSISTENT TONE OF VOICE FOR THE ATHLETE OR COACH

DEVELOPMENT OF THE ATHLETE OR COACH'S BRAND IDENTITY SYSTEM

In a rapidly growing and increasingly competitive market, one must think about how they will stand apart from everyone else. By creating a personal brand, one’s work can become recognizable once a consistency is established. Some people, however, do not know how to create their own personal brand or do not think they are worthy of having one. Others are unsure of how to market themselves and create a brand that they are proud to share. But creating a personal brand is much more important than people think. “Dan Schwabel, one of the nation's experts on personal branding, describes it as "the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal”(Vitberg, 2009)."

We Help Make Dreams Happen...

The primary source of income for most elite-athletes usually comes from their participation in the sport in which they compete. Their secondary source of income usually comes from sponsorships. However, what we've come to realize is that most sport figures do not maximize their earnings while they are competing actively. This is a mistake because athletes are typically more marketable during the times when they're competing, which is where our services comes into play.

Our branding and visible enhancement programs are designed to help our clients not just earn, but maximize their earning potential. Below are a few of our approaches to help our athletes, coaches, and other sport figures carve out a plan to get on the road to achieving success.

Like Our Clients, We Continue to Evolve... Here are some of what we're working on...

WE'RE WORKING ON A SOPHISTICATED NEW LOOK AND MESSAGING TO HELP A FEW ELITE-ATHLETES STAND OUT FROM THE CROWD

WE'RE WORKING WITH A FEW COACHES TO HELP THEM GET ICONIC NEW BRAND THAT WILL RESULT IN EXCEPTIONAL NEW GROWTH

WE'RE WORKING ON A DRAMATIC NEW BRAND TO PUT A NEW ATHLETE ON SURE FOOTING IN BUILDING HER REPUTATION

WE'RE WORKING WITH A TOP TRACK AND FIELD COACH TO HELP HIM GET A STUNNING NEW BRAND TO SUPPORT HIS NEXT GOAL OF IMPROVING HIS REPUTATION

WE'RE WORKING WITH A TOP 100 RANKED ATHLETE TO HELP HER GET A STUNNING NEW BRAND TO SUPPORT HER NEXT WAVE OF GROWTH

"The more fan support and attention athletes and coaches get, the more their brand is worth to sports teams, sponsors, and famous sports businesses like shoe and apparel companies"

YOU'VE ACHIEVED VISIBILITY AND YOU'RE NOW YOUR OWN BRAND, NOW IT'S TIME TO MARKET YOURSELF AND GENERATE REVENUES...LET US SHOW YOU HOW!