Former athletes still has values long after their active competition years are over.  But many former athletes do not take advantage or capitalize on their past fame or the fan-base they left behind.  At WCAMG Sports Agency, we recognize that the representation of these athletes stops after they retire, but it doesn't have to be this way since these athletes still have excellent earnings potential. 

 

Companies likes to hire former athletes.  They say former athletes have strong work-ethic and discipline, they are team-players and collaborators, they typically have strong leadership and their decision-making are usually well-thought-through, they always seem to have that competitive edge, and they are resilient and understand what it means to persevere. 

 

While the aforementioned attributes are true in many instances, it also comes down to the inner motivation, organizational and communication skills of the individual.  What is also true is that former athletes have the option to tell their stories, and they can do this via speaking engagements, having a strong social media presence or writing a book.  They can earn a good living through endorsement deals and brand ambassador opportunities among many others. 

 

Former athletes can use their fame or tap into their fan-base to generate revenues, and this is the primary reason we at WCAMG Sports Agency has decided to expand our services to represent former athletes, especially those who had built a strong fan-base during their active years of competing, but it gets tricky from here because it's not that simple.  Just because a former athlete has a strong fan-base doesn't mean they're all the athlete's audience and will buy or support whatever the athlete endorse.  Call us to learn more!