top of page

FORMER ATHLETE REPRESENTATION

GettyImages-1151007846

FORMER ATHLETES ARE STILL MARKETABLE... EVEN IN RETIREMETNT!

Today, there are thousands of retired athletes scattered all over the world, and we, as an industry, are not really doing a lot to empower them to be front-line ambassadors for the love of sports, for the power and importance to health of active play, and as examples of what happens if you follow your dreams. Each and every one of you, by merely making it to the professional ranks, beat the long odds and demonstrated the qualities that build the love of sports, motivate play, and encourage people to follow their dreams, not to mentioned the fact that you are still marketable and can continue to generate revenues based on your past accomplishments.  Well, WCAMG is hoping to do something about it, hence the reason we decided to tap into the slightly untapped market of former athlete's representation.  Call us to learn more! 

HOW WILL YOU GENERATE REVENUES LONG AFTER RETIRING FROM ACTIVE COMPETITION?

Introducing the Former Athlete Framework

Welcome to track and field industry's only sports agency that helps retired athletes continue to generate revenues.  There are very little alternative for former athletes to continue to earn a good living.

 

Our Former Athlete framework helps you to develop a strategy that will enable you to generate revenue - it is possible even as a former track and field athlete.  

WCAMG Sports Agency continues to forge relationships with private corporations to leverage our athletes in ways that will help those corporations benefit through advertisements and endorsement deals... since former athletes already have a strong fan-base, corporations will be able to tap into these fan-base to market their products or services - it's a win-win partnership!

We’re proud to share a handful of recent testimonials from our happy customers.  WCAMG Sports Agency is dedicated to exceptional customer care, and will always go above and beyond to make sure you’re satisfied with our service.  If you’ve had experience with us and have feedback, please get in touch - we’d love to hear it.

Who Could Benefit

Although our Former Athlete Framework is primarily targeted at track and field athletes, it also applies to former athletes who have achieved a high level of success in any sport so long as your achievements are internationally-recognized and so long as you can be defined as having extraordinary-abilities.

Former Athletes who wereinternationally-recognized

Former Athletes withUntold Stories to Tell

Former Athletes withExtraordinary Abilities

Image by Lukas Bato

WCAMG is currently working with several former athletes to help identify new sources of revenues, including speaking engagements, endorsements, sponsorships and other intellectual property deals such as licensing and trademark opportunities

OUR DELIVERABLES

WE CONTINUE TO DELIVER VALUES LONG AFTER THE ATHLETES HAVE RETIRED... HERE ARE A FEW EXAMPLES...

We're Building Our Portfolio of Former Athletes and Sports Talent

Because this is a new area for us, we're continuing to build our client list and will share it as we sign new clients so stay turned.... 

Image-place-SQ.png
GREGORY HAUGHTON

3-TIMES OLYMPIC AND 8-TIMES WORLD TRACK AND FIELD CHAMPIONSHIP MEDALIST

 

 

 

 

 

Gold (G) / Silver (S) / Bronze (B)

WE'VE BEGAN THE PROCESS OF WORKING WITH ONE OF JAMAICA'S MOST ACCOMPLISHED 400 METER RUNNER GREGORY HAUGHTON TO HELP HIM GET A STUNNING NEW BRAND TO SUPPORT HIS NEXT GOAL OF IMPROVING HIS REPUTATION AND VISIBILITY IN HIS QUEST TO MARKET HIMSELF TO POTENTIAL SPONSORS AND BUSINESS PARTNERS!

World Indoor Championships

2004 Budapest/4×400 m relay (G)

1997 Paris/4×400 m relay (S)

Gregory Haughton is one of Jamaica's most decorated 400 meter runners...

Gregory Haughton the Author

BERTLAND CAMERON
 

1ST WORLD TRACK AND FIELD 400M CHAMPION

Bert Cameron Image from Gleaner Article, 10-9-23_edited.jpg

LIFE AFTER SPORT: WHY ATHLETES

NEED TO PREPARE?

Career transition is something that will happen to every athlete – no-one’s sporting career can go on forever – and nearly all of you will need to find another job after you ‘retire’.

 

While elite athletes have unique backgrounds and experiences – with vastly different educational and vocational journeys to non-athletes – by demonstrating you have what it takes to compete at the highest level in your sport, you already have valuable skills and experiences that could benefit any workplace. Yet many still struggle with this transition.

 

So how can you use the skills you’ve gained from sport to help transition smoothly into a new career? Why should you prepare for that transition while you’re still competing? And what can you learn from other athletes who have already made the transition?

These are just some of the questions we aim to answer in this white paper, which will explore the importance of preparing for life after sport.

 

By drawing on evidence-based research and expert insights, we will try to detail why you should, and how you can, prepare for your career transition, while our case studies from other athletes will offer relatable stories and practical advice.

bottom of page